Define a useful lead
Agree on the enquiries or purchases that matter and how to measure them.
03 / Pay-per-click advertisingSpend with intent.
Spend with intent.
Grow with clarity.
Paid campaigns built around the customers you want, the offer you make, and the leads you can measure.
Make every click accountable.The business behind the brief
Connect your ad spend with the enquiries you actually want.
Clicks can look encouraging while your sales team waits for a useful enquiry. We connect targeting, campaign structure, creative, landing pages, and conversion tracking so you can see where the budget goes and what to improve.
Look beyond the click / Follow the whole journeyFour moments.
Four moments.
One campaign.
A campaign is only as useful as the experience after the ad. Follow the path and see the questions we ask at each step.
01 / SEARCH INTENT
Start with what someone actually needs.
Review the searches that trigger your ads. Are they relevant to the service, location, and kind of customer you want?
From the idea to the actual workGood thinking.
Good thinking.
Something to show for it.
Explore the work we can bring together. Your proposal confirms the priorities, responsibilities, and deliverables before we begin.
01Account audit & measurement
Review campaign structure, conversion definitions, location settings, and the information needed to judge lead quality.
02Google Ads strategy
Search campaigns, keyword intent, exclusions, budgets, and a bidding approach suited to your data and goals.
03Creative & landing pages
Clear ad messages paired with relevant page content and a direct enquiry journey.
04Shopping, display & remarketing
Additional campaign formats when they suit your products, audience, consent setup, and budget.
05Ongoing optimisation
Search term reviews, creative tests, budget decisions, and reporting that separates activity from business results.
SHREEM DIGITAL / SCOPE NOTES01 / 05
Account audit & measurement
Clear responsibilities. Agreed deliverables.
A piece of the plan, with a purpose.
A FOCUSED START
Service businesses with a defined offer, ecommerce stores, and teams ready to connect advertising spend with sales feedback.
A clear plan / A shared directionHere’s how
Here’s how
we get there.
Each step builds on the last. Your scope sets the pace, deliverables, and decisions we’ll make together.
Build the campaign
Align targeting, keywords, creative, landing pages, and available budget.
Launch & learn
Check conversion tracking and review the quality of early traffic.
Refine the investment
Use lead feedback and campaign evidence to decide what to adjust or scale.
A LITTLE CLARITY
Let’s clear things up.
A few things to know about pay-per-click advertising.
Is ad spend included in your management fee?
Advertising spend and management work are separate costs. Both are explained in the proposal so you can assess the total investment.
How much should we spend?
That depends on demand, click costs, location, margins, and your ability to respond to leads. We recommend a testing budget after reviewing those factors.
Which campaigns can you manage?
Google Search, Shopping, Display, YouTube, and remarketing can be scoped where relevant. We choose formats around your business rather than using every channel.
Can you audit an existing Google Ads account?
Yes. We can review an existing account, identify measurement gaps, and outline practical changes before you commit to ongoing management.
A good conversation changes things.
A little clarity.
A lot of possibility.
Let’s find your next moveNo pitch deck marathon. Just a useful first conversation.