07 / AI & workflow automation

Make work flow.
Keep people in control.

Practical automation and AI integrations for the repeatable work that slows your team down.

Less repetition. More room to think.
The business behind the brief

Start with the handoff that keeps slowing your team down.

An enquiry copied between systems. A follow-up that depends on someone remembering. A report rebuilt every month. We map the process first, then assess whether a straightforward integration, automation, or AI step is the right fit.

See the handoff / Try the workflow

Less chasing.
More connecting.

A better process keeps the enquiry, the context, and the responsible person together. Run this illustrative example to see the normal path and the exceptions.

SAMPLE INPUT
01

Receive

Keep the original enquiry.

Ready
02

Check

Use the details. Flag the gaps.

Waiting
03

Route

Assign the right person.

Waiting
04

Review

A person approves the reply.

Waiting
THE OUTCOME

Route it. Prepare it. Review it.

Create a record, assign the owner, and prepare a draft response for a person to approve.

Explore your own workflow
Interactive illustration. No real enquiry is sent and no external tools are connected.
From the idea to the actual work

Good thinking.
Something to show for it.

Explore the work we can bring together. Your proposal confirms the priorities, responsibilities, and deliverables before we begin.

01

Workflow discovery

Map the process, data, owners, exceptions, and the point where a person should make the decision.

02

Lead routing & follow-up

Connect forms to your CRM, assign ownership, and prepare relevant follow-ups with approval where needed.

03

AI-assisted internal work

Scope knowledge search, drafting, classification, or summarisation with a clear source of truth and review process.

04

Tool integrations

Connect suitable APIs and workflow tools such as Make, Zapier, or n8n after checking access, cost, and fit.

05

Testing, documentation & handover

Test failure paths, document responsibilities, and define how the workflow will be monitored and maintained.

SHREEM DIGITAL / SCOPE NOTES01 / 05

Workflow discovery

Clear responsibilities. Agreed deliverables.
A piece of the plan, with a purpose.

A FOCUSED START

Small teams losing time to manual handoffs, repetitive administration, or missed follow-ups.

A clear plan / A shared direction

Here’s how
we get there.

Each step builds on the last. Your scope sets the pace, deliverables, and decisions we’ll make together.

01

Map the friction

Select one repeatable process and define the useful outcome.

02

Design the safeguards

Agree on access, approved data, review points, and fallback behaviour.

03

Build a small pilot

Connect the relevant tools and test normal and exceptional cases.

04

Review before expanding

Check reliability, time saved, and team feedback before adding more scope.

Before we begin

Let’s clear things up.

A few things to know about ai & workflow automation.

Do we need AI for every automation?

No. Rules and direct integrations are often more predictable. We recommend AI only where interpretation or generation adds useful value.

Can you connect to our existing CRM?

We assess the CRM’s API, plan permissions, data model, and supported integrations before confirming the scope.

Will AI send messages without review?

Approval rules are agreed in advance. A sensible pilot often drafts or routes information first, with a person approving external actions.

What happens if an integration fails?

The workflow should include logging, a clear owner, retry rules where appropriate, and a fallback. Those requirements are part of the design and testing.

A good conversation changes things.

A little clarity.
A lot of possibility.

Let’s find your next move

No pitch deck marathon. Just a useful first conversation.