Know what you’re agreeing to.
Scope, fees, billing currency, access and separate platform or media costs are confirmed in the proposal.
03 / CANADA / ONLINE DELIVERYSpend with intent.
Spend with intent.
Grow with clarity.
Pay-per-click advertising for Canadian businesses. Paid campaigns built around the customers you want, the offer you make, and the leads you can measure.
Discuss your project
CANADA / Make every click accountable.AN ILLUSTRATIVE BRIEF / CANADA
The campaign’s reach is wider than the team can serve.
A service business wants quote requests within its genuine Canadian service area. Its advertising brief needs to match the locations, search terms and landing page to that capacity, rather than treating every Canadian click as a useful lead.
A possible starting point. Not a client case study.03 / THE STARTING POINT
- 01
Agree service coverage and exclusions before launch.
- 02
Confirm the media budget and account billing currency.
- 03
Connect campaign reporting with qualified-enquiry feedback.
From the idea to the actual workGood thinking.
Good thinking.
Something to show for it.
Explore the work we can bring together. Your proposal confirms the priorities, responsibilities, and deliverables before we begin.
01Account audit & measurement
Review campaign structure, conversion definitions, location settings, and the information needed to judge lead quality.
02Google Ads strategy
Search campaigns, keyword intent, exclusions, budgets, and a bidding approach suited to your data and goals.
03Creative & landing pages
Clear ad messages paired with relevant page content and a direct enquiry journey.
04Shopping, display & remarketing
Additional campaign formats when they suit your products, audience, consent setup, and budget.
05Ongoing optimisation
Search term reviews, creative tests, budget decisions, and reporting that separates activity from business results.
SHREEM DIGITAL / SCOPE NOTES01 / 05
Account audit & measurement
Clear responsibilities. Agreed deliverables.
A piece of the plan, with a purpose.
A FOCUSED START
Service businesses with a defined offer, ecommerce stores, and teams ready to connect advertising spend with sales feedback.
THE WORKING ARRANGEMENT / CANADAClear scope.
Clear scope.
Across the distance.
12–24HOURS / ENQUIRY REPLY
Tell us what needs to work better. We’ll agree the right next conversation.
Discuss your projectWe work with Canadian businesses online. Share your province, time zone, actual service area and the work you want more of. We agree meeting windows, review responsibilities, fees and billing currency in the proposal, so the practical details are clear before the project starts.
Clicks can look encouraging while your sales team waits for a useful enquiry. We connect targeting, campaign structure, creative, landing pages, and conversion tracking so you can see where the budget goes and what to improve.
A person who owns the conversation.
Your dedicated client team manager coordinates updates and gives project requests priority. The scope sets delivery dates.
A LITTLE CLARITY
Before you decide.
Practical answers about pay-per-click advertising for Canadian businesses.
How would this project work for our business in Canada?
We work with Canadian businesses online. Share your province, time zone, actual service area and the work you want more of. We agree meeting windows, review responsibilities, fees and billing currency in the proposal, so the practical details are clear before the project starts.
What do you need before quoting?
Tell us about your offer, current website or tools, the customers you want to reach and the part of the process that needs attention. We assess access and constraints before confirming the work.
Is ad spend included in your management fee?
Advertising spend and management work are separate costs. Both are explained in the proposal so you can assess the total investment.
How much should we spend?
That depends on demand, click costs, location, margins, and your ability to respond to leads. We recommend a testing budget after reviewing those factors.
Which campaigns can you manage?
Google Search, Shopping, Display, YouTube, and remarketing can be scoped where relevant. We choose formats around your business rather than using every channel.
Can you audit an existing Google Ads account?
Yes. We can review an existing account, identify measurement gaps, and outline practical changes before you commit to ongoing management.
A good conversation changes things.
Your next chapter
starts here.
Let’s find your next moveNo pitch deck marathon. Just a useful first conversation.